In its effort to build up its client base, Quickmart Supermarkets has opened its 32nd store in the suburbs of Kilimani.
According to the retail chain’s marketing director Betty Wamaitha, the new store will be positioned as the flagship store serving the Kilimani, Ngong Road, Lavington and Hurlingham area
This comes as other major retailers are experiencing major shocks from the ongoing pandemic and are struggling to stay afloat on the back of heavy debt and reduction in consumer’s disposable income.
Quickmart is looking to offer its clients added value by selling selected products at wholesale prices with the hope of applying this strategy to their other stores.
The new store will feature a bakery, liquor store, fully-fledged deli, butchery, and a fruits and vegetables section.
The wholesale prices on selected essential items have come at a time when many consumers are facing the challenge of reduced incomes, unpaid leaves and even termination of employment as the effects of the Covid-19 pandemic continue to ravage the economy.
The supermarket chain has also recently opened up two major stores in Ongata Rongai where it purchased Tumaini Supermarket as it continues to step up its competitiveness against Naivas and Tuskys supermarkets.
Family-owned Quickmart, Tuskys, and Naivas are also facing ever-increasing competition from international retail chains such as Carrefour and The Game which are also looking to obtain a share of the gap left behind by the fallen Nakumatt and Uchumi supermarket chains.
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