Safaricom has introduced M-PESA services on USSD through *344#.
The new feature targets non-smartphone users by consolidating all M-Pesa services in a single menu. However, non-smartphone users could still access M-Pesa via the SIM toolkit but Safaricom claims the new USSD menu offers more flexibility.
According to Safaricom, the new menu makes it easier to send money to the correct recipient by displaying the receiver’s name and only advancing once the customer confirms the transaction.
“We have embarked on a strategy to simplify our range of products and services for our customers and to provide them with an even better experience. M-PESA on *334# is our first solution as part of the ongoing strategy and it refines how our customers interact with the service. Customers now have the opportunity to truly confirm the details of a transaction before it can progress making reversals a thing of the past,” said Safaricom Chief Executive, Peter Ndegwa.
Safaricom customers will only be required to dial *334# to access the services. After dialling, the subscriber will be presented with a choice of the different M-Pesa services. As with other USSD menus, customers will key in the number selecting the service such as “5” for Lipa Na M-PESA.
M-PESA on *334# brings together all services that have previously being offered through different USSDs saving customers from having to remember the different numbers.
Within the Lipa Na M-PESA menu, customers can directly select PayBill and Till Numbers for Banks, Government and County Government Services, and Transport services including the SGR and long-distance buses. Once a customer selects any of the options, they will be presented with a list of services they can then pay through Lipa Na M-PESA.
Customers can also use the Lipa Na M-PESA option to pay to personal numbers for select businesses.
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