Safaricom has made its entry into the fund management space, with a new unit trust fund product called Mali, which will allow users to invest and earn interest of up to 10% annually. M-Pesa users who are eligible will be able to sign up for the service by dialing *230# filling the requisite information and crediting the new account from M-Pesa.
Mali will join the growing list of digitized investment fund managers which currently includes Cytonn, CIC, Britam and Sanlam, among others.
Customers will also be able to top up their investment using the USSD or via the Paybill on the Safaricom Sim Toolkit. The service will be open to anyone who has had a registered M-Pesa line for longer than three months.
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